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Prepare the commercial scope, based on the information pack:
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List products/services
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List markets for the products/services
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List customers segments per product per market
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List the channels through which the products are delivered
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Execute a desk study on the organization’s documentation and make an inventory of the products, markets, customers
and channel that are involved within the project scope.
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Verify the commercial scope with the product manager (or equivalent):
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Input: inventory preparations
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Verify and complete/correct the inventory
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Agree the engagement’s commercial scope:
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Preparation
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Participants: management team (highest level for the project scope involved)
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Input
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Product, market, channel, customer analysis
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Execution
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(Re)confirm project scope: The project scope has been finalized in the phase “Focus and direction”.
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Confirm product, market, channel, customer analysis: Present the commercial scope as part of the
engagement.
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Prioritize future market focus: Output: prioritized product, market, channel, customer analysis
within the scope of the engagement.
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Continue with next activity: high level value added chain.
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